Planning process

“We all live under the same sky, but we don't all have the same horizon”
Konrad Adenauer

A strategic analysis of the company’s external environment provides a clearer picture to define the business’ mission and the strategic targets.

An internal analysis of the company, of its particular competences and its performance, helps define priorities and strategic moves.

The quantitative assessment of long term financial and commercial goals - to be acknowledged in annual budgets - and the consequent planning of an operational program, allow the efforts of the organisation to be coordinated towards common goals.